In this video, we introduce the topics that we’ll be covering within this course.

We must ensure that the solution our course is offering is a priority for our prospective customer if we want it to sell. So in this video lesson, we provide some framework for evaluating the priorities of your intended audience.

If our course is not solving a problem which is urgent to our ideal customer, it’s going to be difficult to convince them to purchase it. In this lesson, we look at how to analyze problems which require urgent solutions so that we can enter our niche with the best chance of success when marketing our course.

What happens if our customer chooses to ignore the problem, our course, or finding a solution? In this video lesson, we determine if we can market our course as a solution with potentially negative consequences for not enrolling and gaining the knowledge within it.

This lesson is all about differentiating our course offering to minimize the impact of any other competing products in our space. We’ll be looking at five examples of how we can find a “blue ocean” to launch our course into in order to make competition irrelevant when we launch.

In this lesson, we’re going to work toward the first steps of determining an initial ballpark price for our course by asking three questions related to our topic.

We outline 14 potential questions you can use to “get inside the mind” of your ideal customer to understand more about who they are and whether or not they would make an effort to purchase, prioritize, complete your course, and value the outcome.

What makes your course different from other courses which offer a similar learning outcome? In this lesson, we discuss some examples of great USPs and then we move into the process of how to craft a USP for your course.

Because creating an online course involves such a significant amount of time up front, an important part of the topic validation process is assessing whether investing your time in this project makes sense or if you could pursue other topics or opportunities with higher upside potential.

In these lessons, we’re going to use a process called “micro-testing” to answer a very important question which is the crux of validating the viability of any product idea…will it sell? This is going to lead to the collection of data we’ll be able to use at the end of our testing to get an idea of the level of interest in our topic.

By now we’ve fully vetted our prospective course topic with a thorough analysis of its potential as a business. And that’s a huge step toward creating a successful, profitable course.