We're going to let you in on a little secret...

Any guesses as to what this secret might be?

One of the very first online courses we launched was a complete failure.

Why did it fail?

We can answer that with a question! Would you rather swim in a calm, blue ocean or a sea full of red water and shark fins?

We're guessing you'd choose a calm, blue ocean, right?

When we launched that course years ago, we dove head first into a deep ocean full of hungry sharks. Or, more specifically and less analogously, we launched a course on a very broad set of wide-ranging topics in a very competitive niche with a lot of big players already in the game.

And to our prospective customers, we were no one.

We knew the content inside out and the course was built around a system we were currently using to great success and effect. The content was great...high-quality, effective, and accurate.

But we were too late to the game.

How could we have been successful in this competitive space?

Well, we later figured that out. And it has to do with a very wise piece of business advice which explains why companies like 3M grow out of the Post-It Note or why Google has expanded from a basic, yet intelligent, search engine to a global advertising powerhouse...

The riches are in the niches, friend!

This course will show you exactly how to drill down into the niche topics in your industry/category/broad course topic that your prospective customers want to know more about, but where they're not going to be able to find existing course offerings.

And that is where you and your course come to the rescue. Oh, it's also where your course sells like nobody's business!